At kumu, we spread the love in many ways, not just the usual romance. For this approaching Valentine’s Day, the cupids at Shopkumu have assembled a team of generous kumunizens and partners to create “kumu Valentine’s Market Klash”, a charity effort, Valentine’s deal and kumu teams goal all-in-one! In collaboration with Caramia, Mayani, and the BTS Army Bayanihan, we’ve got a special Valentine’s package of ube cake, and Philippine sunflowers, all for the price Php 1,499. But best hurry! Pre-orders are open only from February 11-12, with deliveries fulfilled on February 14.
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As sweet a deal as this is already, there’s more to the story behind the cake and flowers. Caramia’s ube cake is made specifically from ube farmed by Aeta farmers in Zambales, while the sunflowers are from Batangas farmers. Because this is not just about promoting romance, but also to promote our local agriculture.
According to JT Solis, Co-Founder and CEO of Mayani, the message of love in this package expands beyond the simple gift-giving gesture of Valentine’s Day. He explains, “The campaign seeks to harness the power of shared digital communities in providing that helpful boost to our local farmers, whose livelihoods got adversely hit by the pandemic.”
“Valentine’s Day is one of those days when the Filipino can be at his romantically best.” continues JT, elaborating on the intention that formed this #AddToHeart campaign. “So we thought of a way to evolve the usual gifting options of the Filipino online shopper. [It is] something that is more creative, resonant, and impactful, while keeping in mind the market’s Valentine’s constants: cake and flowers.”
To support the efforts of the Valentine’s campaign, Shopkumu enlisted the help of 30 Kumunity Teams to help live-sell and promote this amazing bundle. That’s right, these teams will be trooping up their livestreams between February 11-12, all for a good cause… and fun, of course! So keep an eye out for these teams if you want to purchase this #AddToHeart bundle:
Kumunity Teams participating in “kumu Valentine’s Market Klash”
Alternatively, you can simply buy the #AddToHeart Valentine’s package directly at Karlito’s Korner in Shopkumu. So, do you like what you see? Add to heart, and add to cart now in the name of love!