In the spirit of Bayanihan, the country’s fastest-growing social media app KUMU will be extending a helping hand to distraught families amid the standing enhanced community quarantine (ECQ) brought in by the COVID-19 pandemic in the country.
Starting this afternoon at 4 p.m., you can open the KUMU app and find some of the biggest and up-and-coming names in local entertainment, performing in an online fundraising concert dubbed “SOCIAL DISTANSING.”
The app calls on its users to donate virtual gifts and coins during the live streaming series. Donations will be converted to cash for the procurement of survival kits and wholly distributed to Filipino families whose jobs and livelihood were affected by the ECQ, through the help of the People for Accountable Governance and Sustainable Action (PAGASA).
“A lot of people want to help but either can’t do it physically or don’t know where and how,” says Mica Pineda, Kumu Head of Campaigns. “Some feel like they have too little to give but through KUMU, they can give instantly and with as little amounts as 20 centavos or “piso-piso”, when collectively put together will make a huge difference. That’s exactly what Bayanihan is all about for KUMU — doing our part to contribute to the whole,” she adds.
Among the celebrities and artists who signed up for the SOCIAL DISTANSING performances via livestream are Dingdong Dantes, Derek Ramsey, Christian Bautista, Mark Bautista, Kean Cipriano, Denise Laurel, Morisette, Billy Crawford and Coleen Garcia, Quest, Kris Lawrence, Guji Lorenzana, Nyoy Volante, Jake Cuenca, Solenn Heusaff, Jay R, Mica Javier, Nar Cabico, Keiko, Sabu, Polly Cabrera, Martin Riggs, St Wolf, EJ De Perio, Travis Ateeo, Lance Busa, Ria Atayde, Josh Colet and many more. App users can also interact with their favorite stars and discuss relevant topics regarding the current situation gripping the country.
Original post on Metro Style on March 26, 2020 — https://metro.style/culture/events/kumu-app-social-distancing/24353
