The PBB Kumunity Celebrity Edition Campaign: The search for 2 new Celebrity Housemates is on!

September 20, 2021 | 3 mins read

The Pinoy Big Brother (PBB) Kumunity has officially kicked-off the Celebrity Edition audition campaign–with a #kumufied surprise! The Kumunity has the power to vote in 2 Bronze and Silver badge streamers into Kuya’s house, where they will be part of the Celebrity Housemates. This PBB Kumunity Celebrity Edition campaign will have its first phase from September 20 – 27th, 2021, and will continue in successive phases until the grand finale on October 15, 2021. In total, there will be 5 phases for this kumu Campaign. 

To date, this kumu campaign and audition is the first of its kind, giving special opportunities to the kumu’s power-streamers, who are basically Kumunity celebrities in their own right. Bronze and Silver badge streamers are verified, high-performance streamers in the app; they are awarded this official status after meeting select criteria from kumu. They are recognized officially by the badge on their profile. 

To qualify for this PBB Kumunity Celebrity Edition campaign, the streamer must be an official Bronze and Silver badger upon entry in the campaign, ages 18 to 40 years old. These aspiring Celebrity Housemates must then go live as many times as they can between the time frame, to collect as many of the PBB virtual gifts as possible. At the end of the phase period, the streamers with the highest diamond count in the leaderboard will advance to the next phase. 


The PBB Kumunity Celebrity Edition Campaign virtual gifts


Phase 1 of the PBB Kumunity Celebrity Edition campaign will bring in the Top 50 Aspiring Celebrity Housemates. Phase 2, which runs from September 28 to October 1,2021, will narrow the list to the Top 25. Phase 3, which runs from October 2 to 6, 2021, will narrow further down to Top 15. On Phase 4, which runs from October 7 to 11, 2021, the list closes in on the Top 10 aspiring Celebrity Housemates. Finally, on Phase 5, which runs from October 12 to 15, 2021, the Top 10 is culled down to the Top 2 streamers, who will officially win the campaign. 

It’s a long haul, heart-pumping virtual race to enter Kuya’s House! The PBB Kumunity Celebrity Edition campaign is the second special audition for this season. The first audition, which is the #PBBkumuAdults audition is currently ongoing until September 30th. The third audition is expected to be a Teens audition, which will be unveiled soon. With 3 Kumunity auditions in one season, the PBB Kumunity is now touted as one of the longest seasons in PBB history. 

Are you ready to be part of the fun? The PBB Kumunity Celebrity Edition campaign is now on, full details and mechanics can be found in the official campaign page. 

More details as to the exciting and innovative PBB Kumunity season will be unveiled in the coming days. To stay up to date with all PBB news and shows, follow the official @pbbabscbn account, and the official @pbbhouse channel for the 24/7 live program coming soon. You can also get updates straight from kumu’s social channels. Follow on Instagram, Facebook, and Twitter now. You can also check out the kumu blog for all the latest happenings in the Kumunity. 

Don’t have the kumu app yet? It’s easy! Download the app at Google Play or the App Store, and start adding to cart! Visit our website for more information and insights into the exciting world of kumu. 





Kumu Press

Editor of Kumu