Connecting Queens and their Communities: Miss Aura Philippines Partners with Kumu ๐Ÿ‘‘

February 14, 2023 | 1 min read


On Friday, February 10, 2023, Ms. Aura Philippines under Charmed Entertainment Production announced that they have inked a deal with Kumu, the largest social entertainment app in the Philippines, to revolutionize the way Ms. Aura Queensโ€™ connect and collaborate with their community. Kumu will integrate a live streaming component into the pageant experience.ย 

As part of the partnership, aspiring applicants for the pageant are now asked to upload the following videos on Kumu:

  • 59 seconds audition video (with the hashtag #MSKUMUAURA #MSAURAonKUMU)
  • a live stream of “A day in a life of a Queen”

The Miss Aura International competition ushered in a new modern woman who possesses Beauty, Body, Brains, and Behavior, with a whole new level of criteria never before seen in beauty pageants worldwide. In addition to the exciting parts of the competition showcasing the lovely candidates, there will be a large spectator presence and on-site media attention.ย 


Watch out for this yearโ€™s Ms. Aura International Pageant, made even bigger and better with Kumu ๐Ÿ‘‘โœจ

Follow Ms. Aura Philippines on Facebook to stay tuned for more news & updates!ย 


Kumu Press

Editor of Kumu

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