Kumu partners with Premier Volleyball League for live streaming and community growth

March 14, 2022 | 3 mins read

Manila, Philippines – The Premier Volleyball League (PVL) announces its partnership with KUMU. The PVL 2022 Open Conference will be streamed on www.pvl.ph and on the KUMU app when it opens on March 16 at the Paco Arena in Manila, giving volleyball fans a terrific set-up to watch the sport that they love.

“The volleyball community is one of the strongest communities on KUMU right now,” said Carmela Tunay, KUMU’s partnership manager with the PVL and leading livestreamer from the volleyball community. “We in KUMU really want to support the community as a whole. What better way to accomplish that than to partner with the PVL, the home of our favorite players, and the best volleyball players in the country?” she added.

“I am sure this partnership will be beneficial to not only the PVL and KUMU, not only to the league’s teams and players, but, more importantly, to all volleyball fans as well,” PVL President Ricky Palou said of PVL’s newest partnership.

“It has been amazing to watch the outpouring of support of kumunizens towards the volleyball community in the short time that they’ve been hanging out at KUMU. It is only fitting that KUMU return the favor and show our support through the PVL partnership— spotlighting the league, and most importantly, the athletes,” said Paolo Pineda, KUMU Chief Commercial Officer.

Over the past several months, KUMU has become the preferred virtual tambayan of Filipino volleyball fans. While the PVL was on hiatus during the pandemic, the volleyball community on the popular social entertainment platform grew. The country’s top players joined and took part in entertaining live streams while fans were able to engage with their idols while waiting for the PVL to return.

In partnering with the PVL to stream their games, KUMU is taking the next step to grow the volleyball community even more. “KUMU aims to grow the PVL community by allowing fans to directly engage with their favorite athletes and personalities thereby elevating the sporting experience,” said Pineda. “As we say at KUMU, ‘Sama all’.”

The PVL Open Conference starts on Wednesday, March 16, with a showdown between Black Mamba Army and F2 Logistics kicking off the tournament at 3:00 p.m. Defending Open Conference champion Chery Tiggo starts its title defense at 6:00 p.m. against the Cignal HD Spikers. You can follow the PVL on KUMU at: https://app.kumu.ph/pvl

About PVL 

The Premier Volleyball League (PVL) is the Philippines’ first women’s professional volleyball league organized by Sports Vision Management Group, Inc. The league began in 2004 as the Shakey’s V-League, a women’s collegiate league. The Shakey’s V-League changed its name to the Premier Volleyball League (PVL) starting the 2017 season. Since 2011, the league became open to participation of corporate clubs and other non-collegiate teams. In November 2020, the PVL announced that the league would turn professional starting with the 2021 season. 

About Kumu 

Kumu is a powerful social media platform that brings the voices of Filipinos from all over the globe at the forefront. Aside from presenting users with real-time earning opportunities as a live streamer, chances to win prizes in various game shows, and engagement in campaigns, Kumu also fosters communities that ignite relevant discussions among Filipinos. According to mobile-app performance company App Annie, Kumu is not only the first Filipino app to be the #1 top-grossing social app in the Philippines, but one of the highest-grossing social apps in the world, ranking in the top 10 in multiple markets’ app stores, including in Canada, Australia, the Middle East, Europe, Hong Kong, and Singapore. www.kumu.ph 

WRITTEN BY:

Sheena Jawa