For Jashu, music was not just a hobby — it was always a part of her identity. As a child, she dreamed of becoming an idol, inspired by the energy and charisma of girl groups she admired. But as she grew older, she realized that the traditional path to stardom wasn’t as simple as she had imagined. Instead of letting industry limitations define her, she decided to take matters into her own hands — choosing to debut as a solo artist, one who stays true to her vision.

Before stepping onto the stage as a recording artist, Jashu was already captivating audiences as a Kumu streamer. With her dynamic presence and infectious energy, she built a loyal fanbase that tuned in regularly — not just to watch her perform, but to connect with her personally. Streaming became her training ground, where she developed confidence, honed her stage presence, and learned how to engage with a live audience. 

Follow her on kumu @xo.jashu

Now, as she transitions into the music industry, she carries those experiences with her, ensuring that every performance feels as intimate and electric as her livestreams. “When I perform, I don’t just want people to see me sing and dance — I want them to feel something, to vibe with the music and get lost in the moment,” she shares. Her debut track, Uwi, embodies that philosophy. “I never realized how much J-pop influenced me until people started pointing it out,” she laughs. “I grew up performing J-pop songs, and I guess that sound is still in me in ways I didn’t even notice!”

But the road to this moment wasn’t easy. Behind the bright lights and fun performances were years of setbacks — failed auditions, projects that never materialized, and the constant uncertainty of making it as an artist. “Nothing is ever guaranteed,” she admits. “The hardest part is believing in yourself even when things don’t go as planned.” As an independent artist, she also faces the challenge of promoting her music on her own, but she’s determined to make Uwi reach more people before releasing her next project.

Despite the struggles, Jashu remains steadfast in her dreams. She envisions a future where she’s headlining her own concert, an event she describes as a “giant pink party” where her fans aren’t just watching but celebrating alongside her. She’s also excited about the possibility of collaborating with artists from different backgrounds, blending her unique sound with diverse influences.

At its core, Jashu’s journey is a testament to resilience. From entertaining fans on Kumu to chasing her dreams in the music industry, she’s proving that success isn’t just about talent — it’s about perseverance, passion, and the courage to forge your own path.

And as she takes each step forward, one thing is clear: this is just the beginning.