How kumu created a Danes Cheese Craze online with a fun engagement campaign

November 23, 2020 | 3 mins read

High-quality Danes Cheese almost broke the internet in September as the country’s fast-rising social media app kumu recently spearheaded a cheese craze among its users to introduce Danes Cheese Spread into the e-commerce market for a week-long campaign.    

kumu livestreamers including Manly Ocampo, Monique Delos Santos, Adrian Cotoco, Rix Hernandez, Sam Libao, Ydan Yotoko, Lesley Martinez and Oliver Sullano agree on Danes Cheese Spread is a must in spreading good vibes online as they tried out the brand for themselves during their respective shows. The platform then displayed various banner ads that linked users to the CDO’s Home Delivery page and soon, more kumu users went clamoring for Danes Cheese products via the platform’s e-commerce features or shared them as virtual gifts to the delight of other users. 


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A post shared by Kumu – Pinoy Livestreams (@kumuph)

The products were also featured in the social media app’s primetime interactive game shows including Quiz Mo Ko, May Tama Ka, Beki Quiz, as well as the platform’s interactive social TV shows Spotlight: kumu Foodies with hosts @applechui, @krisshav, @iamantenorcruz, @allmax, and @chefpreneurkia, as well as on the Carlacab Countdown making the shows more highly engaging as the figures show.

Based on its impressive numbers throughout the campaign (nearly 16 million impressions), it’s safe to say that kumunizens have finally embraced Danes Cheese as their product of choice when it comes to creamy and natural cheddar goodness.

With how it combines natural cheddar and the goodness of milk that’s perfect for millennials and kids alike, Danes Cheese Spread is definitely not your ordinary cheese. The brand’s strong presence on kumu’s livestreaming and e-commerce digital spaces have also allowed more kumunizens to discover how to enjoy Danes Cheese Spread along with the other varieties of the creamy cheddar favorite from CDO. Whether in blocks, slices, or spreads, Danes Cheese products help create the perfect dishes as that x-factor ingredient or offer creamy snack delights all on their own. 

Know more about Danes Cheese and how to score great deals for its variety of products by tuning in on your favorite kumu shows. 

kumu is a powerful social media platform that brings the voices of Filipinos from all over the globe at the forefront. Aside from presenting users real-time earning opportunities as a live streamer, chances to win cash in various game shows, and engagement in campaigns, kumu also fosters communities that ignite relevant discussions among Filipinos.

Be part of the kumunity now and download the app for free at Google Play or the App Store



Kumu Press