“Featuring: YOU!”: Star Cinema and kumu release new kumu Campaign for “Love At First Stream”

July 27, 2021 | 3 mins read

As Star Cinema and kumu continue to make their movie project ‘Love At First Stream’ more interactive and immersive for the Kumunity, they have released yet another kumu Campaign. The “Featuring: YOU!” campaign is on the lookout for a guest streamer to make an appearance during the gameshow scene in the movie. Running from July 27 to August 5, 2021, the campaign is open to all kumu users 18+ years and above, with top tier winners actually getting some screen time in the movie. 


As an official kumu Campaign, “Featuring: YOU!” follows standard campaign mechanics, during which streamers must collect the specific virtual gifts assigned to the campaign such as the following: “Movie Ticket,” “Film Roll,” “Popcorn,” and “Featuring: YOU!” itself. Only the diamonds from these virtual gifts will be counted in the official leaderboard. 


The “Featuring: YOU!” Virtual Gifts


At the end of the campaign period, the streamers with the highest diamond count wins the tier prizes. It is also important to note that all interested contestants must sign the official Consent Form, located in the campaign’s “How To Join” tab. 

For this campaign, the streamer who scores the highest diamond value wins the Tier 1 prize, which is to be featured in a scene in the ‘Love at First Stream’ movie with speaking lines. Tier 2 winners will also get the chance to be featured in one of the  movie scenes involving kumu. And finally, Tier 3 winners will be seen in the opening and/or closing billboard of the movie. 

“Love at First Stream” stars today’s rising love teams such as KaoRhys—comprised of Kaori Oinuma and Rhys Miguel—and DanThony—comprised of Daniela Stranner and Anthony Jennings. The movie will be directed by blockbuster director Cathy Garcia-Molina, taking on the stories of our “new normal”, where life is wildly digital. A streamer, a student, a breadwinner and a heartthrob explore love, friendships online to escape their realities online. 

During the official partnership announcement, ‘Love at First Stream’ has been described as an interactive project, where audiences can participate. “We found a way to make kumu users part of [the movie], says Paolo Pineda, kumu’s Senior Vice President for Business Development. “Not necessarily the big stars, but they can star in the movie, they can sing the song for the movie and a few more things.”   


The “Feauring: YOU” kumu Campaign is open from July 27 to August 5, 2021. More details can be found in the campaign’s in-app page. Follow the official Star Cinema account (@starcinema) in the app to get more “Love At First Stream” content and updates. Also, be sure to subscribe to all our social media channels for all the latest updates. Follow @kumu.ph on Instagram, Facebook, and Twitter now. You can also check out the kumu blog for all the latest happenings in the Kumunity. 


Don’t have the kumu app yet? It’s easy! Download the app at Google Play or the App Store, and start adding to cart! Visit our website kumu.ph for more information and insights into the exciting world of kumu. 


Kumu Press

Editor of Kumu