Digital: Miss Universe Philippines contestants shared their journeys on kumustahan!

October 19, 2020 | 3 mins read

MANILA, PHILIPPINES – The highly-anticipated beauty pageant partnered with kumu to connect and introduce the candidates to their audience. Forty-eight gorgeous contestants compete for the crown, while also sharing their personal journeys to excited supporters on the app.

Last September, the contestants had their kumu debut on kumustahan, as they had their livestreamed meet-and-greet sessions with audiences. The sessions were done in eight batches, and streamed every Wednesday and Fridays at 7pm, leading up to the grand coronation on October 25, 2020. Fans worldwide can watch the Miss Universe Philippines 2020 Preliminaries (Question and Answer, National Costume, Swimsuit & Evening Gown) and the Grand Finale on Ring Light by subscribing to

More than just a glamorous event, the Miss Universe Philippines pageant at kumustahan gave us the chance to know more about the beautiful, empowered Filipinas in the competition. The livestreamed meet-and-greet event was the audience’s chance to ask questions regarding preparation, beauty routines, and personal motivations for the contestants.

“We are very excited for this partnership with kumu because it is a positive online community created for Filipinos”, says Jonas Gaffud, Creative Director of Miss Universe Philippines. “Through kumu, Miss Universe Philippines contenders  can engage and communicate directly with their fans in a way that is accessible and authentic.”

Despite complications brought by the pandemic, kumu had enabled the Miss Universe pageant to continue operations, while also empowering contestants to increase support for their chosen beneficiaries.

“Each one of the girls are trying to support their own beneficiary, and they do have their own scheduled things to do with Miss Universe Philippines.” explains KC Montero, kumu Vice President of Content. “But on kumu, they can go and support their cause anytime of the day, 24 hours a day. So it’s really up to them!”

Beauty with service, and now coupled with the power of livestreaming technology, the Miss Universe Philippines organization on kumustahan is about to set new standards for pageantry. As audiences connect with their favorite contestants in real-time, they can truly feel part of the contestants’ journey to the crown.

Tune in to @missuniversephilippines on kumu and follow the Miss Universe Philippines candidates’ journey towards the crown. You can also watch the highlights here:

kumu is a powerful social media platform that brings the voices of Filipinos from all over the globe at the forefront. Aside from presenting users real-time earning opportunities as a live streamer, chances to win cash in various game shows, and engagement in campaigns, kumu also fosters communities that ignite relevant discussions among Filipinos.

Be part of the Kumunity now and download the app for free at Google Play or the App Store.

Original post on Adobo Magazine October 15, 2020 —


Kumu Press

Editor of Kumu